Sofia Corporate Communications Experience
February 28, 2013 - March 1, 2013, in Sofia, Bulgaria
About the Event
Welcome to Bulgaria's first ever global event focusing on the latest trends in PR and communications. Get your ticket today to master the latest trends in crisis communications, social media, reputation management and employee engagement.
Speakers
![](https://thepworld.com/uploads/speakers/2016/11/49998.png)
Thierry Nicolet Schneider Electric
![](https://thepworld.com/uploads/speakers/2020/09/69010.jpg)
Patrick Jephson Former Chief Of Staff To Princess Diana
![](https://thepworld.com/uploads/speakers/2020/09/86742.jpg)
Mary Jo Jacobi Former Special Assistant to President Ronald Reagan, Former Assistant US Commerce Secretary for President George H.W. Bush, British Civil Service Commissioner
![](https://thepworld.com/uploads/speakers/2022/06/22148.jpg)
Donald Steel Former Chief Communications Advisor, BBC
![](https://thepworld.com/uploads/events/508460575229eAnnemie_Ress.jpg)
Annemie Ress eBay
![](https://thepworld.com/uploads/events/508461db4c830Alan_Oliver_Nationwide.jpg)
Alan Oliver Nationwide
![](https://thepworld.com/uploads/events/508a51bc0e0afZoe_White.jpg)
Zoe White Hertz Corporation
![](https://thepworld.com/uploads/events/508a51ef1df5estephen_jolly.jpg)
Stephen Jolly Cambridge University
![](https://thepworld.com/uploads/events/5121e711567c9slika.jpg)
Wendy Gold Microsoft International
![](https://thepworld.com/uploads/events/56682eeddfafaColleen_Harris.jpg)
Colleen Harris Former Press Secretary To Princes Charles, William And Harry
Agenda
Day One: Sofia Corporate Communications Experience
Registration and Morning Coffee
Chairman’s Opening Remark And Welcome Speech By The President Of BDVO
Opening Keynote Presentation
The Shift In Perception: From Princess Diana’s Death To William And Kate’s Wedding
Colleen Harris, Official Spokesperson, William And Kate’s Royal Wedding And Former Press Secretary To HRH Princes Charles, William and Harry
Social Media And PR: Using Social Media To Strengthen Your PR Activities
Wendy Gold, Head Of Digital Communications, Microsoft International
Networking And Refreshment Break
Effectively Managing Reputation Across Digital & Social Media To Build A Positive Online Brand
Stephen Jolly, External Affairs And Communications Director, Cambridge University
Case Study From Nationwide: Crisis Management In A Social Media World
Alan Oliver, Director External Communications, Nationwide, UK
Lunch For Speakers And Delegates
People And Innovation: Successful Strategies To Boost Your Internal Communications And Employee Engagement
Annemie Ress, Former Global People And Innovation Director, eBay and Founder, Purple Beach
“Joined Up” Social Media: What Are The Winning Strategies For Effective Internal Collaboration: Hertz Case Study
Zoë White, Director, Global HR Communications and International Public Relations, The Hertz Corporation, UK
Networking And Refreshment Break
PR Measurement At Schneider Electric: Boosting Sales Through PR
Thierry Nicolet, Global VP Press Relations, Schneider Electric, France
Closing Keynote: The 5 Skills Of The Communications Professional 3.0
Andre Manning, Director, External Communications, Philips
End Of Day One
Day Two: Sofia Corporate Communications Experience
Morning Coffee
Opening Keynote Presentation
Sharing In 40 Minutes What I Learned In Nearly 40 Years In Reputation Management
Mary Jo Jacobi, Consultant, Corporate Director and TV commentator,
Former Presidential Advisor And Corporate Chief Reputation Manager, BP America, Royal Dutch Shell, Lehman Brothers, HSBC Holdings
The Importance Of Reputation Management For CEOs And Senior Managers
Patrick Jephson, Former Private Secretary, Princes Diana And Author, Shadows Of A Princess, UK
Networking And Refreshment Break
Crisis Simulation Workshop
In this fully interactive one day workshop , Donald Steel explains the 10 fundamental rules of crisis communications and the important of the "Golden Hour".
This is followed by a fully interactive workshop in which delegates are invited to work in teams to handle a challenging and rapidly developing crisis.
No experience of crisis communications is needed for this demanding but enjoyable session!- Learn the 10 fundamental rules of crisis communications
- How to avoid the pitfalls
- Learn how your organisation can prepare itself for a crisis
- The vital importance of "The Golden Hour" in securing your organisation's reputation in a crisis
- The dangers and opportunities created by social media
Led By:
Donald Steel, Former Chief Communications Advisor, BBC And World’s Most Renowned Crisis Expert, UK
End Of Conference